OMNICHANNEL - MARKETING / INTERNATIONALIZATION Consultant for online retailers – Discover and exploit sales opportunities! Self-employed as a consultant since 2021 with 35 years of experience on the client side at international BtC and BtB retailers (including Otto Group, Klingel Group, Hagen Grote, Walbusch, DT & Shop). Supporting various omnichannel retailers from online strategies to internationalization including fulfillment consulting. Advice in 3 languages: German – French – English range of services: - Analysis & evaluation of customer data, the martech stack to recommend optimal Programtic Print concepts - Conception and project management for the realization of Programmatic Print advertising material - Additional opportunities in the omnichannel marketing mix - Potentials in newsletter marketing - Profitable exploitation of leads and customer potential - Vendor-neutral advice

http://www.aydtconsulting.de/

ConceptiK® offers a specialized provider-independent web-to-print service. We connect technology with design! Based on our experience and long established processes, we successfully realize your projects. - idea, conception and realization of any kind of template-prototypes - design & layout - consulting, project management, support including workshops - data processing & data management - realization of all-in-one publishing-solutions with automatically generated page layouts

https://www.conceptik.de

EXPECT.EVERYTHING We design brands, generate and qualify leads and market products with exceptional campaigns. We offer creative and efficient brand communication across all channels and disciplines. MAKE.FUTURE We developed our own digital solutions early on. These include our marketing automation systems CAMPAIGNS-MANAGER and LEADSMANAGER-PRO as well as working with new technologies and AI. In the renewed marketing world, we need agencies that have a technological core deep in their DNA. Technology and creativity are the key words and our USPs. We work successfully in various industries and support national and international B2B and B2C clients. Our portfolio: Lead management | The development of a prospective customer through to closing the deal is a long process and requires coordinated communication, a structured approach and close coordination between sales and marketing. Design | We translate the corporate identity into an authentic image. The corporate design. DIGITAL | The digital transformation gives rise to new business models, products and communication channels. We conceive, design and create scalable, high-performance and optimized websites based on Typo3 and WordPress in combination with Elementor. PRINT | To reach demanding customers, brands need proven print products. The synergy of information and haptics, brand message and emotion turn print media into event media. We develop strong ideas, design attractive layouts and write convincing texts for print products. BRANDING & IDENTITY | We conceptualize, realize, manage and support the processes of brand development, corporate design and brand management. MULTICHANNEL CAMPAIGNS | The customer journey across all touch points is becoming increasingly complex. Target groups need tob e adressed precisely across multiple media channels and leads need to be presented with the right message. We advise and define an individual strategy for multi-channel and cross-media campaigns that are perfectly tailored to the target groups. With our face-to-face approach, we make every campaign a success. SUSTAINABLE COMMUNICATION | You have the choice between "just what”s needed" or using our portfolio to position your company positively in the public eye. Market participants demand full transparency and want to be informed in a customized manner. Reliable, well-prepared information is essential to create the necessary trust.

https://www.dialogkomplex.com

The fully automated publishing server solution DocScape is the ideal link between PIM / CMS / marketing automation and digital printing for hyper-personalised print communication. DocScape integrates seamlessly into the existing infrastructure. Personalised content streams are exported from various sources, aggregated and then converted into print-ready documents fully automatically. Thanks to responsive print design and intelligent page optimisation, even very differently personalised content is always converted into high-quality, individually designed page layouts that do not show the automatic generation. Every recipient sees a document that has been personally designed for them. DocScape, successful on the market since 2002, has been open-source since 2018 and is so performant that it has the power in its own data centre, online or in the cloud to provide thousands or millions of individually designed, hyper-personalised documents suitable for high-speed digital printing. 4R Innovation is responsible for the further development and marketing of DocScape, the design and implementation of projects for fully automated document generation, as well as consulting, integration and support.

http://www.4ri.eu

Founded in 2003 by graduate photo engineer Michael von Aichberger and graduate industrial engineer Gerhard Märtterer, AlphaPicture is now the world”s only independent image personalisation software service. Digital printers and e-mail marketers in Europe, America and Asia use the service via an online portal or interface. Thanks to special algorithms, the self-developed software allows the generation of high-quality, photo-realistic images in the shortest possible time. Private individuals can use the image personalisation free of charge.

http://www.alphapicture.com

CUSTOMY is the initiator of the largest marketing data pool in Germany and Austria - the "analytics union". The breadth and depth of the information contained in the pool makes it possible to analyze the transaction-based purchasing behavior, history and preferences of individual customers anonymously and in compliance with data protection regulations at a personal level. In this way, current and new repeat buyers are always identified and suitable new customer potential is determined based on the customer portfolio of the individual participants. In addition, we can determine which inactive customers and leads are active in other distance selling, make purchases and are therefore suitable for (re)activation as customers or prospects. State-of-the-art technologies and scoring models are used to determine the frequency, recency and monetary value of customers. The unique and multi-layered information from the analytics union is extremely valuable for programmatic print. We standardize our customers” data into a specific format that enables the data to be transmitted to every printer in the same, correct form. As a standardization platform, this enables us to ensure clean integration of product data. The additional information in our database enables further customization of the offer and addressing relevant target groups.

https://www.customy.de

Founded in 1992, Impressed GmbH offers services and solutions in the field of digital media production in German-speaking countries (D/A/CH). For over 30 years, Impressed has been helping customers to standardize and automate their internal and inter-company processes and production workflows, thereby making them more efficient.

https://www.impressed.de

The technical solutions of locr maps make it possible for every reader to generate personalised maps that display directions and the surrounding vicinity by means of anonymised address lists. They are informative eye-catchers and establish a direct association between the reader and the advertising message, namely what is happening where. locr GmbH was founded in Brunswick in 2006 and initially developed a photo geotagging solution for online and mobile applications. Over the years, locr maps continued to develop as a technology for the print industry that enables the generation of personalised maps that display directions and the surrounding vicinity for purposes of direct mailing and photofinishing applications. Thanks to digital printing, these maps can also be integrated into customised print media concepts in large print runs.

http://www.locr.de

Together with our subsidiaries, we form a group of companies focused on growth and innovation that is one of the largest providers of media and IT services in the field of integrated marketing and product communication in Germany. We provide our customers with innovative solutions and services that make their marketing processes faster, more efficient and simpler in the long term - and a partner who stands by their side, whether they are dealing with day-to-day operations or designing and implementing new ideas for their future success. This is what numerous dedicated graphic and animation designers, photographers, media designers, 3D and 2D artists, packaging draftsmen, software architects, developers, system integrators and consultants work on - every day, with passion and the highest level of identification - in line with our motto FEEL THE INNOVATION!

https://www.meyle-mueller.de

We are visionaries and specialists in data analysis. With among the largest data volumes on the German market and our unique financial data, we are in a strong position to support our customers in all issues involving locations and target groups. We have grown to become a leading specialist in customer intelligence, location intelligence and channel intelligence. With over 25 years of experience, we offer our customers data-driven solutions in the area of microgeographic market segmentation and provide them with a comprehensive portfolio comprising strategic target group models, socio-demographic and socio-economic data, data on consumer habits, and location and tracking data. Our core expertise is locating data and consequently providing a geographic representation of target groups. This is how we can show you the most effective way of where to find your customers.

http://www.microm.de

The O/D Group provides companies with sustainable customer relationships in print (one-to-one prints by O/D). More than 100 million print mailings per year demonstrate the trust our customers place in us. O/D offers all the desired work steps for personal print advertising from a single source: from data transfer to digital and offset printing, finishing, packaging, postage optimization and dispatch to the recipient. The O/D CORE HUB functions as a data hub and enables communication with systems such as ERP, CRM or MAS. The data is prepared for highly personalized printing. This results in sustainable print campaigns and trigger-based, daily on-demand print mailings. O/D attaches great importance to protecting the environment. This is demonstrated, among other things, by the voluntary regular EMAS audit since 1998, the world”s most demanding environmental management system and many other awards. See http://www.OD-online.de/Unternehmen/Umweltstandards O/D stands for sustainable marketing solutions for all aspects of print and media production. Dialog marketing, corporate communication and e-procurement solutions for marketing are the focal points. With 140 employees, O/D is one of the leading printing companies in Germany and a pioneer and innovator in programmatic printing. Contact: info@od-online.de; www.od-online.de; www.onetoone-marketing.de

http://www.od-online.de

Programmatic print service providers have to process variable data streams, print them in high quality, process them optimally and distribute them securely. Profitable business comes from those who have perfectly coordinated all processes, not only in prepress and production, but also in job management. To solve these complex tasks, Obility provides printing companies with a modern, browser-based ERP system with all the necessary functions for quotation calculation, order processing, production control and planning, materials management and logistics. To save time and money, Obility”s browser-based applications, digital assistance and workflow functions, open interfaces, and knowledge databases across the entire supply chain ensure faster and more secure processes with decision-relevant data in real time. Obility”s high level of flexibility, which allows print stores to customize their processes without major programming or cost outlay, creates the ideal conditions for quickly adapting to new customer requirements and changing job structures in programmatic print. The modular structure allows them to select the options that best support their own business model from the comprehensive functionalities of the Obility platform. And open interfaces seamlessly integrate customers and partners, such as suppliers, logistics service providers, payment providers, and even other software solutions. Last but not least, the Obility platform includes a fully integrated e-commerce system, which significantly simplifies order processes for customers in open stores or closed customer portals and creates new revenue potential.

https://www.obility.de

Paraboost, a dynamic AI software company, is revolutionizing CRM with its use-case-oriented and data-driven approach. Their powerful AI and expertise in CRM provide deep insights into customer behavior and optimized customer experiences. Emphasizing customer prediction and innovation in machine learning, Paraboost represents advanced solutions that propel businesses to the forefront of the market. Young, agile, and data-enthusiastic – Paraboost is the driving force behind cutting-edge CRM strategies.

https://www.paraboost.de

Founded in 2003, priint Group / WERK II is one of the world”s leading software providers of solutions for bringing product data to life. We believe there are two primary factors of successful marketing communication: 1.) the availability of information "on demand" and 2.) the "relevance" of the content. In terms of channel selection, the priint Group sees the combination of digital and offline measures as a key factor for a truly successful customer experience. The priint:suite brings digital transformation and automation to the creative lifecycle: whether as a scheduled or on-demand publication, standardized or personalized, in one or fifty languages. To put it into perspective: companies that rely on the priint:suite achieve an increase in publishing efficiency of up to 80%. The priint:suite can be operated in both the company”s own data center and in a private cloud environment operated by the priint Group / WERK II.

http://www.priint.com

Founded in 2016, the owner-managed company WirbelWild provides a service for the automated generation of layouts with its multi-award-winning software system "ManyPrint Solutions". ManyPrint Solutions is available as a SaaS application and can be controlled both in the browser and via its REST API. With ManyPrint Solutions, third-party interfaces can be contacted and integrated into the layout generation process. This makes it possible to combine data sets. Obtaining such information is done during the playout process, so that real-time data is applied in the sense of hyper-personalisation. These can influence the content and nature of a layout. Iterative processes can automatically optimise layouts and their content. In advertising, the system enables the application of digital strategies such as microtargeting, product placement and native advertising for print products for the first time thanks to 100% automation. ManyPrint Solutions works template-free and generates high-quality layouts by adapting layout rules. These can be used as PDFs for print, but can also be exported as HTML and CSS for use on the web and in emails, as well as in many other formats. Notwithstanding its openness to different output channels, ManyPrint Solutions pays special attention to the creation of print layouts and supports complex products with special colours, fancy folds or elaborate finishes. It is suitable for mailings as well as for trade fair catalogues, cookbooks, travel guides and all other printed matter that needs to communicate information for a defined group or individual.

http://www.manyprintsolutions.com

WUNDERHUB is an all-in-one marketing platform for simple and intelligent brand management. With the WUNDERHUB cloud software, all employees, branches, subsidiaries and even retail partners have access to centrally predefined online and offline advertising measures, intercompany orders and much more. Your path to professional corporate marketing - locally, globally. As a member of the Mayer Group - one of the leading European corporate groups in the development, production and distribution of envelopes and mailing bags as well as shipping and packaging solutions for retail and e-commerce - the WUNDERHUB team can draw on concentrated power and many years of experience.

https://www.wunderhub.com/

Canon is a leading global provider of digital imaging solutions for consumers and businesses. Canon’s imaging technologies that target the consumer market comprise photo and video cameras, binoculars, printers, photocopiers, scanners, fax machines, projectors and network cameras. Professional imaging, which includes the professional Cinema EOS series and broadcast lenses, is among Canon’s more recent innovations. In the business segment, Canon’s product portfolio includes professional production systems and multifunctional printing systems, document management systems, large-format printers, software solutions and a wide range of services. Canon has been represented in Germany through its independent subsidiary since 1973. In 1995, the company moved its headquarters to Krefeld. 2013 saw the merger of Océ-Deutschland GmbH with Canon Deutschland GmbH. The company has a workforce of around 2,400 employees.

https://www.canon.de

As a long-standing leader in production printing and a leading supplier in inkjet, embellishment and label printing, Konica Minolta helps customers develop profitable business opportunities by adding value through data. Konica Minolta offers state of the art technology, software, the latest innovations in printing, applications and expertise, as well as support for digital printing through further automation, integrated on-demand production and visualization of quality and operations.

https://www.konicaminolta.eu

Antalis is part of the Kokusai Pulp & Paper Group, a leading global distributor of paper, packaging and visual communications based in Japan. In Europe and Latin America, Antalis is the leading B2B distributor of products and services in paper (graphic and office papers) and industrial packaging, and number two in the distribution of visual communication media. The German subsidiary Antalis GmbH has its headquarters in Frechen. As part of its d2b initiative, Antalis supports collaborations between OEMs, printers, agencies, brand owners and associations such as fmp with PPA. In the area of Programmatic Printing, Antalis offers a mixed portfolio of substrates that are iperfectly suitable for digital press applications.

https://www.antalis.de

The Igepa group is one of the leading specialist wholesale groups in Europe and serves more than 50,000 customers from industry, trade and commerce. The product ranges include products such as graphic papers and cardboard, packaging and media for advertising technology, including technical equipment and services. With more than 60 locations in 29 countries and around 3,500 employees, the Group generated sales of EUR 2.0 billion across Europe in 2012, including all strategic partners.

www.igepagroup.com

eesii is the innovative direct mail automation platform from Bertelsmann Marketing Services and is part of Campaign, the specialist for marketing and communication solutions. At a time when the complexity of marketing strategies is constantly increasing, with eesii we want to make sending promotional mailings as easy as sending an email. eesii is a specialisedplatform for the data-driven and automated sending of direct mailings. To bring direct mailings into the digital era, eesii focuses on seamless connections via API or webhooks to leading marketing automation platforms, such as Salesforce, Dymatrix, Apteco and many more. These integrations allow our clients to integrate a direct mailing into their comprehensive marketing strategies, ensuring consistent, data-driven communications across multiple channels. The result is a highly personalised direct mailing based on the end customer”s individual preferences and behaviours. With us, you get Programmatic Print as a SaaS (Software-as-a-Service) licensing model to increase the reach and effectiveness of direct mailings.

https://eesii.com

The media company Hubert Burda Media, which is so diverse today, was founded more than 100 years ago by Franz Burda as a printing company. Within the family business, Burda Druck has developed into one of the most modern and efficient printing groups in Europe. Every day, over 1,000 tonnes of printed paper leave the production halls of the three sites in Germany and France, supplying customers with magazines, catalogues and advertising brochures. We are experts for individual communication solutions in print. In association with Hubert Burda Media, we also offer extended services from content, layout, graphics and reproduction to distribution and data marketing.

http://www.burda.com

Individualization and personalization form the basis of successful and cross-media campaigns for high conversions and business success. For high conversions and entrepreneurial success. For many years, dataform has been your innovative and strategic consulting and production partner. For this purpose, 15 different digital printing systems for every run length range - toner- and inkjet-based - supplemented by creative and powerful finishing technologies and technologies and various upstream online store systems and software tools. The result is practice-oriented programmatic printing for successful cross-channel dialog marketing and customized haptic experiences for your target groups. And thanks to state-of-the-art intralogistics, we are also happy to manage your POS and and advertising material campaigns through precise fulfillment. 250 enthusiastic employees look forward to the professional implementation of your campaigns in the 90,000 m² modern new company building - and thanks to state-of-the-art construction, CO2 neutral.

http://www.dataform.group

The owner-managed company has been known for almost 30 years as a highly innovative digital printing company with back- and frontend programmers for lean processes and secure workflows - the Digital Print Group (DPG) is the partner for intelligent print and process solutions! We take care of the process architecture as well as the programming up to the fulfillment. Like no other technology, digital printing offers all the possibilities to produce print media in the highest print quality, flexibly and individually with the right customer approach - and all this at economical conditions. Regardless of whether you are interested in demand-oriented book production with a wide range of finishing options, attention-grabbing large-format products, in classic business stationery, in individualized mailings, or in highly individualized products in programmatic print or technical documentation - DPG is the right partner for you. DPG is your competent and innovative partner for the realization of your ideas. With more than 10 years of experience in the technology spectrum of full-color high-performance inkjet printing, DPG is now entering productive and economic dimensions with the new CANON Prostream 1000 dimensions previously reserved for offset printing - and with the full flexibility of digital data printing. DPG has many years of experience in the field of programmatic print with our customers.

http://www.digital-print-group.de

The company was founded in Essen in 1975 and has expanded continuously and steadily since then, thanks to dedicated employees, modern technology and a clear focus on quality. During this time, druckpartner Druck- und Medienhaus GmbH has steadily expanded its range of services and developed into a full-service provider for renowned customers from industry and advertising. Since October 2023, druckpartner GmbH has continued this tradition as an outstanding specialist in the print and media industry. Building on extensive experience and a firm commitment to quality and customer satisfaction, the company strives to develop and deliver innovative solutions to meet the changing needs of its customers.

https://www.druckpartner.de

FUNKE combines print and digital offerings into cross-media formats that delight readers and customers. Emerging from the journalistic tradition of WAZ, FUNKE Mediengruppe has developed into a vibrant group that reaches 30 million people every month with its 12 regional newspapers, 40 magazines and over 100 advertising papers. For Funke, the holistic linking of print products and online portals is the key to the company”s high-reach success. Funke Druck, the printing division of Funke Mediengruppe, operates three web stores for online printing in addition to its newspaper printing plants with the Smartpaper team. The aim is to use the strengths and potential of the newspaper medium to move into new areas of business. Both large and small customers have the opportunity here to create their own newspaper for companies, clubs and events and have it printed in the quantity of their choice. As a highly personalized advertising newspaper, SmartpaperOne2One is the logical extension of the webshop innovations. The combination of addressing customers by name, direct addressing and variable editorial content makes each newspaper unique, creating points of contact and establishing a direct connection with readers. In combination with the live monitoring of LEADSMANAGER PRO, the behavior and interests of customers can be actively tracked and used for further acquisition. The fusion of the value of print and the flexibility of digital worlds make the SmartpaperOne2One an important interface that opens up new dimensions in advertising and customer communication.

http://www.funkemedien.de

At Druckerei Kyburz AG, we are working with our customers to develop new, innovative, creative print products. Good quality, attractive prices, short delivery times and one partner for all tasks: That is important to us and our customers. As a company, we want to improve every day and do everything we can to ensure good teamwork. This has been the basis for reliable production around the clock for over 50 years. Whether demanding or simple, large or small, we look forward to working with you.

https://www.kyburzdruck.ch

mediaprint is one of the leading providers of online and offline print media in Central Europe. Our 360° solutions are a valuable building block in the communication value chain of our customers. We create innovative print solutions for B2B and B2C markets and thus reliably advance our customers and partners with passion and understanding. Every single contact along the customer journey counts: both online and in real life. From classic to unconventional. From fleeting to lasting. That”s why it”s important to appear in a variety of ways and in the right place at the same time. That”s why we multiply opportunities. Each of our sales channels has to do with making our customers and their marketing more successful, better known and more desirable. Starting with an effective print product through to attracting attention via advertising in a communal context.

https://www.mediaprint.de

With around 130 employees and state-of-the-art machinery, we, Rehms Druck GmbH, are one of the most efficient print shops from the region. For many decades, we have been operating successfully as a full-service print shop in the fields of commercial printing, packaging printing and dialog marketing (print & online). Our full-service print shop includes the following areas: - Lithography (image retouching and mounting) - Layout and graphics service - Web2Print webshops for B2B and B2C - Offset and digital printing - Punching and gluing of packages - Further processing to the finished product - Packaging by machine and by hand - lettershop - Shipping logistics

www.rehmsdruck.de

Communication in all dimensions... From high-volume web offset to high-end sheet-fed offset with enhancements, innovative innovative high-speed inkjet, target-group-oriented long-term advertising and professional services in direct and dialogue marketing and cross-media solutions. More than 500 employees work for you around the clock at our production sites. With our wide range of machinery in all printing processes, we can handle all page counts and formats - from print runs of 1 to tens of millions. Modern advertising measures serve offline channels (e.g. with print measures) and online solutions (e.g. with web shops, customer card systems, etc.) The decisive challenge we face as a future-oriented media service provider is to optimally prepare content for all output channels, regardless of whether for print or online media. All together under one strong brand - Sattler Media Group.

http://www.sattler.media

SDV Medien+Service GmbH, together with the companies SDV Direct World GmbH and SDV Winter GmbH, stands for certified services in the field of dialogue marketing and omnichannel marketing automation with the highest level of information security. 250 experts in dialogue marketing and information logistics deliver personalised and individualised dialogues to your customers with over 250 million mailings a year. With individually personalised messages and measurable conversions, we strengthen the success of our customers” customer journey, even across the most diverse touchpoints. We understand the message within the strategy and act as a sparring partner, analysing data and systems, orchestrating postage-optimised mailings and digital channels. Whether the print mailing is in the high-volume range or individualised in small quantities - we find the programmatic way.

http://www.sdv.de

Stämpfli Kommunikation is an owner-managed communications company that has been committed to the communication success of its clients for more than 200 years. At Stämpfli, empathy and security in the conception and execution of processes go hand in hand with a high level of commitment to find the best solution. We do this with around 300 specialists at our offices in Bern and Zurich.

https://www.staempfli.com