As the curtain of cookies is lowered on the stage of programmatic advertising, the show that presents an amalgamation of the world”s oldest mass medium with the most advanced methods of one-to-one marketing may begin. The name of the game is:

Programmatic Print

Thanks to high-speed inkjet printing, it personalises everything on paper as only CRM and marketing automation can by virtue of predictive analytics and artificial intelligence.
PPA, the Programmatic Print Alliance, are the pioneers in this arena and the right experts for networking the major players.