Events

> Events 2024
> Events 2023
> Events 2022

Events 2024

drupa will be held in Düsseldorf from May 28 to June 7, 2024. PPA will be present at the PRINT & DIGITAL CONVENTION@drupa. In addition to the trade show presence, PPA is active in the Guided Tours and also in the congress program of the drupa cube.

Events 2023

PRINT & DIGITAL CONVENTION 2023

It”s amazing how programmatic print has now outgrown the niches. A look at the presentations on the PPA Stage at PRINT & DIGITAL CONVENTION reveals the entire spectrum. What went over the stage in Düsseldorf on May 16 and 17, 2023, is a must-read for all those who make decisions about channel intelligence in marketing.
As in previous years, moderator Gerhard Märtterer presented a program that built on each other. Ten experts spoke, complementing each other and discussing with and in front of the audience in a roundtable discussion at the end of each day.

Fundraising Symposium

On March 23 and 24, 2023, the next Fundraising Symposium will take place at the Goethe University Frankfurt/Main.
The PPA is organizing the closing lecture:
"Programmatic Print in Donor Centered Fundraising"

In line with the motto of the Fundraising Symposium 2023 "Digital Transformation in Fundraising", PPA co-founder Gerhard Märtterer will give the closing speech. He will bring three PPA members on stage to answer the questions of the 200 fundraisers in the final Q+A round. 
 
The PPA paints the big picture of highly personalized donor centered fundraising and links it to what Friedrich von Bodelschwingh already taught. The old master relied on paper as the delivery medium for his highly personalized messages. The input and triggers were provided by his memory, his notebook and gut feeling. He dealt with few personally known donors. Today, in the mid-donor segment, he would rely on CRM and databases, on personas and lymbic types, on analytics and testing. He would entrust the output to both digital media and the print channel. Because today, in the mode of programmatic print, it is just as individual and personal as the handwritten letters of the founder of Europe”s largest social welfare organization. With one difference: one-to-one print runs in the millions can be produced and dispatched within a day.
https://fundraisingtage.de/event/fs-2023/

Interview Gerhard Märtterer with WhatTheyTh!nk at Hunkeler Innovation Days 2023

Ralf Schlözer spoke with Gerhard Martterer about programmatic print and variable data printing. Martterer promotes the benefits of programmatic printing to advertisers and marketers and is co-founder of the Programmatic Print Alliance (PPA).